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There is a form of entertainment in Thailand that is not widely accepted by Thais themselves but has gained immense popularity on the global stage: the Thai soap opera. The disdain stems from repetitive plotlines involving love triangles, undercover missions with unconvincing gender disguises, inheritance battles, and intense romantic conflicts. Thais often see these elements as detrimental to the elevation of Thailand's production industry, perpetuating outdated and violent narratives that do not align with a progressively dynamic world.
In reality, Thai soap operas are popular in many countries, and several actors have risen to fame through these roles.
However, "Master of The House" stands as an exception. This show elevates the Thai soap opera by revamping its production quality to premium standards, utilizing top-tier actors from leads to supporting roles, and incorporating sharp social satire on class and equality through the dynamics between "masters" and "servants," who endure extreme oppression for a starting salary of 70,000 Thai Baht (around $2,000).
The main plot revolves around Rungroj, a wealthy aristocrat from the Devastit Paisarn family, who chooses to marry Kaimook, a household servant. However, Rungroj's mysterious death triggers a fierce inheritance battle between his siblings, Phupat and Marvin, with the family's servants observing and becoming entangled in the conflict.
Thanks to the meticulous craftsmanship of Kantana, a dominant force in the Thai drama market and a top-tier production service provider (handling mixing and production for several Thai Netflix contents), combined with a cast of talented new and veteran actors who deliver flawless performances, the show has achieved remarkable success. Strategic promotional campaigns, such as inviting TikTokers and influencers to role-play as servants in front of the main cast, have further boosted its popularity.
It’s no surprise that this show has elevated the Thai soap opera to the global stage and deserves recognition as a notable form of Thai entertainment.