Bangkok Branding: Bridging Bangkokians and Visitors

Bangkok has launched its new city branding at the iconic Skywalk, sparking debate on the City's Identity shaped by locals and visitors.

The Bangkok Metropolitan Administration has introduced new branding labeled 'กรุงเทพฯ Bangkok' at the Sky Walk bridge connecting the National Stadium BTS station to the Siam BTS station. This update, replacing the old 'Bangkok City of Life' branding, has sparked a wide-ranging debate about its aesthetics, especially given the location’s popularity as a key photo spot and tourist landmark.

More than just a visual upgrade, this change marks a significant step in the development of a Corporate Identity (CI) and Branding that truly reflect the unique identity and image of Bangkok.

The primary aim of city branding is to encapsulate the city’s values and identity, presenting these attributes in ways that resonate with both residents and visitors, thereby attracting more people to explore the diverse spaces within the city. This initiative not only serves as a metaphorical bridge connecting locals with visitors but also boosts the local economy by fostering greater engagement.

Discover the vibrant new face of Bangkok through its refreshed branding, now live for both locals and visitors to experience across the city.